Where are we all being pushed right now?
What recently had been happening with Google SEPR is not even a cause for concern - it is a full scale disaster. The bad data push that crowned the big daddy update seems just the beginning.
Google is clearly not capable to deliver what it had promised at the beginning - adequate search results.
Where do we stand after all this? Before in SEPR we had either whiter-than-white websites combined with gray but tolerable rubbish only occasionally tainted by messy cloaking - we see something different now. However surprising this may sound, but I am not particularly worried by the increasing amount of spam in Google results. Blackhat SEO was always at the periphery before and as long as those whiter-than-white websites safely dwelled at the top in their niche and had nothing to fear the game was set and playable by all sides. The mess recenly created by Google seemingly agitated even the white giants and for a good reason. No one is safe now. Perfectly legitimate sites disappear for months and those which do not seem to be having a pretty bumpy ride. The Amazon example is inasmuch laughable as it is ridiculous.
What is the greatest punishment Google can administer - BAN your site, i. e. drop it from their results altogether. This only (not the lack of money) was the greatest deterrent against using grayhat and blackhat SEO techniques for most. This is going to change. If your whiter-than-white site disappears from Google for no reason at all and the only way to get it back is to use blackhat what sort of ethical considerations will stop you? Surely not the bad data push excuse!
Now suppose the worst - white giants will start using blackhat en masse. Already struggling Google will harden its algos and euristics and more innocent bystanders will be hit and will fall out from the index resorting to blackhatting as a result. You may call it a vicious circle or a positive feedback depending on your current mood (pessimistic or optimistic respectively) but whatever we call it it looks pretty shitty anyway.
PS the emphasis is shifting towards the industrial-scale blogging anyway. Expect Technorati to become the next Google. 
tags: google, seo, bad data pool, bad data push, big daddy update, black hat
Posted by LZZR under SEO Ethics, Google |
[…] It seems everybody had noticed this already I was in a funny mood writing this post and now QuadsZilla comes with this question: Is Black Hat SEO Officially Mainstream?. Well things are not just bad, they are real bad indeed. Painting my gloomy picture I assumed two things: […]
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