LZZR

December 20, 2006

MSN likes link text

BLIP
This observation is derived from MSN ranking higher for a particular keyword pages and sites that have keywords in link text and link title of external links as opposed to sites and pages these links are pointing to.
This seems to be a reverse logic i. e. link text becomes a kind of a weighted keyword for a page where it is found, not for a page it links to.
PS this makes possible (and seemingly working for MSN) a good old SEO trick with loop linking (see page source) ;-).