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Jesus Search in Tags – Technorati goes Banner Blind


It pays to keep your eyes open :-)
As banner-blindness increases in all of us it seems it also affects the banner-targeting algorithms. Honestly, I was just doing my little keyword research on when I inadvertently found !
Technorati Jesus Search in Tags
For those for whom the picture isn’t enough here is the full text:

Looking for Jesus? www.ebay.com – Looking for men’s clothing? From blazers to vests, new or used, you can find it on eBay.

At first it might seem shocking – why anyone looking for Jesus would nessesarily be interested in ? After racking my brain for a while truing to think of a possible explaination for this rather bizzare advertising logic I came to the following conclusion:
Jesus was wearing a tunic – by far the most popular and the most wanted item of men’s dress today. Jesus as a role model as good as any other celebrity to promote men’s fashion. Besides in light of christian aparigraha it is only logical to look for this on eBay that is renown for its choise of affordable tunicas.
In brief:

  • Jesus is a fashon guru
  • eBay is a place full of cheap new or used tunicas
  • Christians just love shopping for bargains

It seems this or somewhat similar logic was fueling the Technorati banner targeting engine here.
PS: to all who might find it offending – please, direct it not at me but rather ask guys at Technorati what they were thinkng.

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One Comment

  1. kimatg wrote:

    life would be so easy if anyone really could find Jesus in eBay :P
    lol I remember coming across some weird links containing my search keyword but totally unrelated stuff.. pure electronic comedy. XD

    Thursday, January 31, 2008 at 10:28 pm | Permalink

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