LZZR

January 31, 2008

Happy Birthday SexySEO

My dearest SEXiest SEO – I’m infinitely sorry. How could I be so stupid not to post my virtual greetings in time? How could I think that it’s enough to make a non-virtual presentation? Forgive me SexySEO.
Well, not SexySEO actually. It’s Lora’s birthday, not hers. But she’s angry with me. Who? Lora or SexySEO? I’m totally confused and the more I think about, the more confusing it seems. Lora wasn’t angry with me when I met her at the party. SexySEO is angry that I forgot to post my greetings in her blog. But they are the same person, aren’t they? I know they are! I’ve seen them both! Both in real life and online. Admittedly not at the same time and moreover SexySEO can only be met online while Lora predominantly circulates in real world.
Surely they are the same, as it clearly isn’t the case of split personality. Perhaps it’s very much like when writing a novel author feels that when characters become more and more developed they become more and more independent and even the one that was supposed to be the alter ego becomes detached and starts demanding the right for independence. Banal comparison it is, but still worthy of taking it a bit further. Online interaction is different indeed, as you can not detach yourself from your online personality to the same degree, and the narrative of online interaction is forged daily and is never completed. It demands consistency. You can’t get too distant from your online image but you gradually realise how it attaches itself to your offline you and now we can’t make any distinction between Lora and SexySEO. But were they ever separate?
SexySEO is neither a fiction not a function and neither is Lora. It once started as an experiment. Once I suggested that Web 2.0 SEO isn’t about unique content at all. It’s about social interaction in online communities. This became known as zero content SEO in our circle but remained just an untested idea until Lora decided to put it in practice. And the course of events took SexySEO from being just a nickname to becoming a separate phenomenon, almost a brand name if you allow. Something that was started by Lora as just a proof of concept suddenly became an integral part of our online environment. Honestly. I have no clue how she did it. Perhaps the key to her social media success, along with unquestionable expertise in conventional SEO, is her remarkable and friendly personality. Not only she managed to make otherwise dull and booring business of SEO to look sexy but somehow she is able to see the best sides of all people she communicates with and find nice and comforting words exactly when one needs it (the skill I am admittedly short of). And now again I don’t know if I am talking about Lora or SexySEO, but who cares since they are the same.

So, happy birthday to you, Lora and my sincere apologies to SexySEO!
Better late than never
PS: for those who never met SexySEO here is her blogspot: SexySEO