Google Teaches us a bit of SEDD
Another addition to my SEDD collection - Google itself produced a small guide to SEDD, I quote from their Webmaster Guidelines
- Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
- Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Yes, we all can read between the lines and are used to the usual kind of understatement coming from Google headquarters. Here they effectively stated that any site found in proximity to so-called bad neighborhoods or using WebPosition Gold will be severely penalized. Here is the evil part that makes SEDD possible. Due to the weakness of Google antispam algos that can not rely on on-site factors alone in fighting spam they begin to punish for aspects that are not under control of any individual webmaster. As long as it is true it is enough in words of Google guys themselves to link to any site from well-known spammy bunches or to release Webposition Gold to any website to achieve its inevitable deranking. Quite a recipie I suppose! Hire a good henchman from the blackhat cohort who owns thousands of spammy adobes or fire up the abovementioned software and kaboom your competitor is sinking and can do nothing about it.
tags: google, lzzr, pagerank, seo, webposition gold, antispam, bad neighborhoods, blackhat, henchman, link schemes, links, pages, recipie, spammers, spammy, submit, webmaster
