BLIP
Stranegely, but Yahoo pays more attention to on-site factors than others. This a bit old-fashioned tactic possibly extends to meta tags as well.
tags: blip, seo, yahoo, meta, meta-tags, on-site optimisation, tag
Posted by LZZR under Search Engine Blips | Comments (0)
BLIP
This observation is derived from MSN ranking higher for a particular keyword pages and sites that have keywords in link text and link title of external links as opposed to sites and pages these links are pointing to.
This seems to be a reverse logic i. e. link text becomes a kind of a weighted keyword for a page where it is found, not for a page it links to.
PS this makes possible (and seemingly working for MSN) a good old SEO trick with loop linking (see page source) ;-).
tags: blip, msn, seo, external links, link title, links, page
Posted by LZZR under Search Engine Blips | Comments (0)
BLIP
Yahoo seems to be particularly keen on having and most likely using in-house data on relevancy of their SEPR by tracking user clicks. It is undeniable that they get this data, the question is how exactly they use it?
My take is that this data can not be used in an obvious way - you get more clicks you rank a step higher as if it was so it would inevitably switch on some sort of a positive feedback and eventually freeze the top ten result pages with the same results in the same order forever.
On the other hand this kind of data can be quite useful in cathegorizing the sites which can be used in clustering them according to subjects and categories (remember directory structure) as well as determining their linking potential and relevancy.
tags: blip, seo, yahoo, yahoo blip, clicks, data relevancy
Posted by LZZR under Search Engine Blips | Comments (0)
BLIP
It is a rather widespread rumour that inside the Yahoo corporate network the Yahoo searchpage is delivered with a link urging Yahoo employees to report inappropriate search results to the relevant department. Although to my knowledge it is the only evidence of handcrafting so fat I am inclined to believe it. More so considering that the company must have kept their personell with the relevant expertise and experience as well as appropriate organisational structure from the days it used to be a directory.
tags: blip, seo, sepr, yahoo, yahoo blip, handcrafting
Posted by LZZR under Search Engine Blips | Comments (1)
It pays to keep your eyes open 
As banner-blindness increases in all of us it seems it also affects the banner-targeting algorithms. Honestly, I was just doing my little keyword research on Technorati when I inadvertently found Jesus!
For those for whom the picture isn’t enough here is the full text:
Looking for Jesus? www.ebay.com - Looking for men’s clothing? From blazers to vests, new or used, you can find it on eBay.
At first it might seem shocking - why anyone looking for Jesus would nessesarily be interested in men’s clothing? After racking my brain for a while truing to think of a possible explaination for this rather bizzare advertising logic I came to the following conclusion:
Jesus was wearing a tunic - by far the most popular and the most wanted item of men’s dress today. Jesus as a role model as good as any other celebrity to promote men’s fashion. Besides in light of christian aparigraha it is only logical to look for this on eBay that is renown for its choise of affordable tunicas.
In brief:
It seems this or somewhat similar logic was fueling the Technorati banner targeting engine here.
PS: to all who might find it offending - please, direct it not at me but rather ask guys at Technorati what they were thinkng.
tags: jesus, technorati, advertising, aparigraha, banner, banner blindness, banner targeting, celebrity, christian, clothing, ebay, fashion, keyword research, men’s clothing, men’s fashion, search, tags, tunica, vests
Posted by LZZR under Advertizing, Blog | Comments (1)
